Research and Branding

From focus groups to an in- depth, comprehensive analysis of your product or your competition, our research capabilities are second to none. Accurate research is the springboard to our Brand Platforms providing our clients with a thorough, analytical look at their company, executives, competition, prospects and associates, resulting in a fully detailed written report and Brand Platform.

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Research and Branding

Forge Engineering Logo

This 15-year-old company approached B-Squared to help them with a re-branding effort that included a logo re-design, website design, brochure and collateral package.


Web Design and Marketing

Creatively, our work speaks for itself. But the best advertising campaigns are more than pretty pictures and hot graphics. The hallmark of our company - great designs born from strategic thinking and correct product positioning - is incorporated into every website we design.

With an eye to a fully integrated marketing approach, our web marketing programs are designed with search engine optimization in mind. Data capture, analytics, e-marketing, lead generation, pay-per-click and banner advertising, media monitoring, CRM programs, web hosting and more are included in our list of web services.

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Web Design and Marketing

Sarasota Jungle Gardens

This very comprehensive website included an e-store for ticket purchases, on-line forms for events and special promotions, as well as show times.


Social Media

In today's world, social media offers advertisers a way to connect with their prospects in a very cost-efficient manner. Whether it's reaching your target audience through relevant posts on Facebook or a video on YouTube, social media has taken the country by storm. We can help you navigate the waters.

Social Media

Print and Broadcast Advertising

Great ads, whether printed or aired, are born from exceptional creative wrapped around sound, strategic thinking. Our print and broadcast portfolio includes everything from glossy magazine ads for boutique hotels to radio and TV for builders and contractors around the country.

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Collateral

Collateral Materials: You know the drill: brochures, direct mailers, posters, flyers, letterhead, business cards, yada, yada, yada. We do them all, but ours are better.

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Collateral

Pacifico Brochure

What better way to showcase a beautiful Costa Rica project than through an over-sized full-color brochure complete with floor plans, breathtaking photography, site plan and more, all encased within a sturdy folder.


Signage & Displays

Site signs, banners, sales center displays, exhibits, point of purchase displays, community signage, posters, construction fencing, monuments and entries, the list goes on and on.

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Social Media

Woodbrook - Billboard

This eye-catching billboard was designed to capture the attention of Sarasota drivers in an effort to capitalize on their frustration with their daily commute.


Events

Whether it's a breakfast for 150 or a grand opening for the masses, let us coordinate your next party or reception. Everything from the guest list and invitations to the menu and entertainment.

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Social Media

Naples Bay Resort Invitation

This invitation was designed to introduce Naples Bay Resort, a waterfront condominium project, to the area's VIPs, realtors and prospects. Mailed in a tube for greater response, the party was attended by over 300 guests.


Public Relations

Press release on your new product launch? New associate joins the team? A comprehensive public relations strategy and well-executed plan can make the difference between success and failure of any product or service. Our public relations department serves clients on local, regional and national levels including online efforts.

Social Media

Packaging and Design

From water additives and spaghetti sauces to toothpaste and pizza, we've designed packaging for some of the largest - and smallest - brands in the country.

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Social Media

Da Benito Spaghetti Sauce

A unique illustration and bright colors served to differentiate this sauce from the many others that vie for shoppers' attention on store shelves.


Direct Mail

In the world of direct mail, the golden rule is "three time's the charm" meaning send 'em three times or don't send them at all. Here's another tip for you: include an offer. Direct mail is a direct response vehicle and what better way to get a response than by giving away something in exchange for a sale. Trust us on this one as we've designed direct mail for hundreds of clients around the world.

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Social Media

Bonness Direct Mail

A four-part direct mailer was designed for this construction company in an effort to increase awareness throughout Southwest Florida.