B-Squared Advertising’s creative campaign for the luxury high-rise community of Kalea Bay, was honored with two National awards sponsored by the National Sales & Marketing Council of the National Association of Homebuilders (NAHB).
According to the NAHB, “The Nationals” is the largest and most prestigious awards competition which celebrates North America’s best new-home sales and marketing, and recognizes outstanding achievement in 12 different categories.
Selected from over 900 entries, B-Squared’s advertising campaign for Kalea Bay was awarded one Gold Award for Best Print Campaign and one Silver Award in the category, Best Print Ad.
“This campaign used dramatic images to showcase the amazing lifestyle available at Kalea Bay,” commented Inga Lodge, Vice President of Sales and Marketing for the high-rise community. “Whether an aerial perspective showcasing our views and rooftop amenities, or the ground-level imagery focused on and around our clubhouse, this campaign perfectly told the story of Kalea Bay.”
Late last year, Kalea Bay’s marketing campaign, also created by B-Squared, won two Grand Aurora Awards from the Florida Homebuilders Association for its print campaign and television commercial.
“What makes our job so fun is working with clients like Kalea Bay who appreciate our creativity and allow us the freedom to express it on their behalf,” remarked Robyn Bonaquist, Founder and President of B-Squared Advertising. “This award is wonderful, but the true reward comes from knowing that our work helps them sell more homes.”
Since its inception in 2001, B-Squared Advertising has received in excess of 450 local, regional and national advertising and marketing awards. B-Squared Advertising is located at 5675 Strand Court, Naples, FL 34110. To learn more about the agency visit its award-winning website at B2ads.com or call (239) 593-3600.