Robyn Bonaquist, President and Founder of B-Squared Advertising of Naples, Florida, will be a featured speaker at the Southeast Building Conference (SEBC) in Kissimmee, Florida next month. The two-day expo show will take place on Thursday, August 16th and Friday, August 17th at the Gaylord Palm Resort & Convention Center. Hosted by the Florida Home Builders Association (FBHA), the Southeast Building Conference will be celebrating 40 years in 2018. Home to the Excel and Aurora awards, the SEBC is the largest tradeshow in the Southeast with an audience builders, developers, remodelers, general contractors, trade professionals, and more.
Bonaquist will be giving a presentation called, “Marketing to Millennials” on Day 1, Thursday at 8 a.m.
This information will provide insight into the obstacles of marketing to a generation notoriously known for being a mystery to others, as well as the secrets to overcoming those obstacles. Bonaquist highlights the basic questions: who are they, where they are, and what they’re looking for, as well as the tougher stuff: how to reach and how to appeal to this upcoming generation of homebuyers. Now the largest population on earth, the purchasing power of Millennials will only continue to grow as these individuals continue to get older. Company owners, presidents, and CEOs will be tuning in to, “Marketing to Millennials”, trying to crack the code of the enigmatic generation taking the market by storm.
With more than 25 years of experience in the real estate and development, and homebuilding industries, Bonaquist, together with her company B-Squared Advertising, has a client list that extends across the country, including Central America. Founded in 2001, B-Squared Advertising has been recognized nationwide for its award-winning creative abilities and sound marketing strategies. The company is located at 5676 Strand Court, Naples, Florida 34110.