With modern technology advancing daily, the world and businesses have transitioned to online sources, making digital marketing a rapidly growing space. Understanding the differences and similarities between traditional and digital marketing is crucial to discovering what is best for you.
Digital Marketing
Digital marketing is an online format of promoting brands and businesses to consumers through online platforms such as social media, websites, emails, etc. It encompasses many different metrics, approaches, and outlets including:
- Social media marketing: The use of platforms such as Facebook, Instagram, Twitter, TikTok, or YouTube to help grow your brand and attract consumers
- Email marketing: Promoting your business and services through emails, or E-blasts. This is a direct stream of communication to your consumers to boost sales or website traffic
- Pay-Per-Click: When the advertiser pays a digital publication each time the ad is clicked by users. Publishers can include search engines, websites, etc. This can assist in measuring data such as ROI and indicators regarding successful engagement campaigns, and exposure
- Search engine optimization: You can improve where your website is placed in the search engine results through this technique. It increases the number of visitors interested in your scope, by using keywords that, as a result, place your website at the top of the search results.
Digital marketing relies on tech-savvy and advertising skills to advance your business. It is now more than just understanding what services or products your target audience is interested in and what messaging engages them to interact with your posts, ads, or emails. This creates a more interpersonal relationship with your consumers.
Traditional Marketing
Traditional marketing is marketing that utilizes all offline mediums to target their audience. Some key channels and metrics are listed below:
- Direct Mailers: Sending customized direct mail to specific consumers can cultivate brand awareness and engagement. It adds a personalized touch to your business model and is an opportunity to showcase your brand and services
- Print Ads: Print ads can be seen in hard-copy media such as magazines, newspapers, billboards, and brochures. They can serve to attract new customers to your business and promote your services while also building brand awareness.
- Broadcasting: This technique involves the use of radio or television advertising. These spots can range in time and reach larger audiences if scheduled strategically. We see the impact of broadcasting in the highly anticipated Super Bowl commercials, as millions worldwide are watching
Identifying Which Is Best For You
Deciding which marketing approach is suitable for you completely depends on understanding and identifying your target audience and what they spend most of their time on.
For example, brands with an older target audience are most likely not tech-savvy or on online platforms compared to print newspapers. Traditional marketing channels such as radio, TV, and print ads will connect better with older audiences, as they are more prevalent in their day-to-day life. Meanwhile, younger audiences have an immense online presence, therefore, digital marketing will be best suited.
Combining traditional and digital marketing strategies can be incredibly effective, as each offers different strengths. Traditional marketing can be great to reach broad-span audiences and can be a backbone to supporting your digital outlets. Digital marketing, on the other hand, allows for powerful tracking and personalization that can help leverage more consumers. It is also valuable in terms of measuring your campaign’s success in terms of reach, impressions, and comprehensive insights overall. By spreading your outlets and channels through countless spaces, you can build a high-impact campaign that gives you real-time data for growth and development.
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