Operating an Advertising Agency During COVID-19

It’s your business. Don’t let  COVID-19 shut you down.

The coronavirus has done more than disrupt businesses and our way of life. Workers have  been laid off, businesses have closed their doors temporarily and of course, thousands have lost their lives.

As an advertising agency, our company faces the same challenges of our fellow small businesses. However, we’re in a unique position in these times of uncertainty to adapt, overcome and help our clients do the same.

Here are some steps you can take as a business to ensure your business is still standing once this is all over.

Update your website and social media

Since the onset of the coronavirus crisis, Southwest Florida consumers cannot come into the showrooms, storefronts, offices or dining rooms of the area’s small business owners. As we’ve seen though, social distancing has not proved to be an impediment to shopping. According to Gordon Borrell, CEO of Borrell & Associates, a company that specializes in the collection of marketing data from business owners across the country, “During depressions, recessions, floods, hurricane, earthquakes, fires, and, now, pandemics, commerce goes on.”

Because commerce continues online, it’s important to have a website that showcases your product effectively. Meaning, it’s an appropriate time to invest in your business’ online presence including updating your website and staying active on social media. You may also want to consider online advertising to keep your products and services in front of consumers in your market.

Address the situation

It’s important that you not go completely dark during these times. When the world returns to normal — whatever the new normal may be — an understanding of how your business addressed the coronavirus pandemic will be crucial for customers to determine if they will continue business with you further. Let your customers know how you kept them safe and will continue to keep them safe in the coming months.

Effective ways to address the situation include posting on social media, writing blogs or posting physical signs at your establishment about the changes you’ve made in terms of PPE, social distancing, etc.

Adapt to changing times

As mentioned earlier, commerce does not stop when customers are unable to go to the store. Therefore, it is critical that you update your online inventory, encourage take out or home delivery, offer virtual tours of the homes you’re selling, anything that communicates to the consumer that you are open for business and operating within our new normal.

At B-Squared Advertising, we believe great advertising can create exponential growth in your market share, hence the name B-Squared Advertising. We do it just like the big names on Madison Avenue. Without the Madison Avenue prices. The name of the game is: Bring business. Not just any way possible, but every way possible. We’ve done it for countless companies in countless industries. We’ve won the awards. Lots of them. But more importantly, we’ve created one success story after another for our clients. If you’re looking for an advertising agency that combines conventional advertising strategies coupled with cutting-edge design and marketing that will increase market penetration while decreasing your overall cost of sales, contact us today.