It is not enough to have a nice-looking website or a buzzing social media platform. If your target audience can’t find you on the likes of Google and Bing, then you will be leaving money quite literally on the table. That’s where search engine optimization steps into the limelight. SEO isn’t optional for businesses of any size anymore; it’s required. Here’s some of the many reasons your business needs SEO.
More Visibility & Traffic
Every second, millions of searches are taking place online. From “best local restaurant” to “custom home builder near me,” your target audience is out there searching for all types of services and products. SEO ensures a higher ranking of your website in searches, making sure potential customers find their way to you. The higher the ranking, the more organic traffic flowing to your site.
Why It Matters: Without it, your website would be buried beneath competitors, essentially invisible to your audience.
Builds Credibility & Trust
Websites that come up on top of searches tend to be more credible and, for that matter, even more trustworthy. A well-SEO’d website tells the search engines and your audience that your business is an authority, reliable, and relevant to their needs. How SEO Helps: This strategic inclusion of keywords, quality content, backlinks, and technical SEO helps your site win a place among the circle of trusted sources in your industry.
Cost-Effective Marketing
Compared to pay-per-click ads, which will eventually stop getting traffic when your budget is spent, SEO builds long-term value. A better-optimized website keeps earning organic traffic month after month and even year after year, hence why SEO often tends to be among the most cost-effective marketing strategies available to date.
Pro Tip from Squared Advertising: Although it’s an investment, SEO pays off by reducing the dependence upon expensive paid campaigns and generates long-term growth.
Targets Qualified Leads
An SEO program lets you talk to active prospects interested in your products or services. Since you’re optimizing for pertinent keywords, you’ll drive visitors that will most likely convert to customers because they have a need or interest in what you have to offer.
Example: A local bakery that optimizes “gluten-free cakes in Naples” will capture a high intent customer looking for exactly that.
Keeps You Competitive
If you aren’t investing in SEO, then most likely your competition is. By not optimizing for search engines, you’re essentially ceding ground to whomever ranks higher in the results. To stay competitive you must stay optimized.
Fun Fact: The first page of Google captures 71% of search traffic clicks, while the second page gets only 6%. If you’re not on page one, you’re missing out.
Improves User Experience
However, a large chunk of SEO has to do with restructuring your website catering to structure, speed, and usability. Mobile responsiveness and loading times improve the experience of your users; hence, search engines always rank such sites higher. Why It Matters: Optimized websites rank better and engage the user for longer thereby help to generate more conversions.
Responsiveness to Trending Changes
Change happens daily in the digital landscape, and therefore in SEO. From voice search optimization to location-based SEO targeting, keep updated on the newest trends so your business stays in front.
How Squared Advertising Can Help: Our team keeps themselves updated with changes in SEO and algorithm updates to keep your site on top of search engines’ results.
Measurable Results
Unlike other forms of advertising, SEO has clear and measurable results. By using tools such as Google Analytics, tracking website traffic, user behavior, and keyword rankings your ROI will undoubtedly improve.
Advertising Approach: B-Squared Advertising provides its clients with monthly in-depth SEO reports to clearly illustrate digital results
For Award-Winning Advertising, Trust B-Squared Advertising
B-Squared Advertising is a full-service ad agency renowned for its superior services in logo design, social media, digital media, print and broadcast advertising, PR, branding, website development, SEO, and more.
With more than 20 years of experience serving Southwest Florida and beyond, B-Squared Advertising has been helping businesses increase their brand visibility, expand their network, and, most importantly, generate more sales. The B-Squared creative team has won nearly 500 prestigious local, regional, and national awards for its excellence in advertising, marketing, and social media.
Specializing in industries such as luxury real estate for builders and developers, senior living communities, medical, legal, financial, and retail businesses — among others – B-Squared provides long-term results time and time again.
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