In 2022, Facebook had over 2.9 billion active users monthly, placing it at the top of the most active social media platforms. For this very reason, according to Sprout Social, Facebook is still the preferred place for 97% of marketers in which to run paid advertising. Statistics indicate that over 36% of people overall use Facebook today.
With this being said, there are a few simple tactics to hone in on for your business’s Facebook advertising. Simply creating ads and hoping for the best results isn’t a good idea because it is improbable that you will generate the success you’re looking for. Choosing the correct type of ad, boosting posts, and engaging with your audience are three key tactics that will help you convert ads to leads.
1 | Choosing the Right Type of Ad
Whether you’re promoting an event, product, or service, choosing the right ad for your business will draw the attention of everyone you’re looking to engage.
• Video Ads
In-stream ads can deliver targeted brand messages within Facebook’s publisher and creator content, helping to drive ad recall, brand awareness and intent lift. They play wherever that content is viewed, like Facebook NewsFeed and Facebook Watch, primarily delivering mid-roll ads within video content.
Advertisers can insert ads that are 5 seconds to 10 minutes long, though Facebook generally recommends a 15-second maximum, with both non-skippable and skippable options. All content where in-stream ads appear must comply with strict eligibility and community standards through Facebook. Facebook also offers controls that allow you to manage how and where the ads appear.
• Event Ads
Facebook Events gives a business in-person and virtual events a presence on Facebook. Companies can use events for real estate listings, sporting events, tours, trade shows, fundraisers, and more. After the event is created through Facebook, the event can be promoted with an event ad to drive attendance and increase ticket sales. A few ways to use event ads on Facebook include:
- Increase awareness of the event. Create an event ad so the audience can learn about the upcoming event
- Get RSVPs on Facebook. Encourage people to respond to the event so users can receive updates and reminders
- Sell more tickets. Reach people who may be interested in the event or people who have expressed interest or attended similar events in the past
• Carousel Ads
According to Facebook, the carousel ad format is available for Facebook, Instagram, Messenger and Audience Network. This allows users to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space available within an ad, businesses can emphasize different products, showcase specific details about one product, service, or promotion, or tell a story about the brand that develops across each carousel card.
Users can choose to let Facebook optimize the order of the carousel images, based on each card’s performance. But if they’re using the format to tell a sequential story, users should opt out of the automatic optimization feature.
2 | Boosting Posts to Reach Your Audience
When boosting a post or promoting a business Page, users can select the audience they want to see it. Choose people who like the Page, extend it to friends, or even select a new audience.
With Facebook, you can set a budget for your business. The user controls how much they’d like to spend on a boost or promotion, and Facebook will never charge more than the budget you selected. The budget selected is the per-day price of boosting a post and depending on the Audience and budget you choose, you may or may not reach the maximum amount of your budget each day.
Users can also boost posts and create promotions from the Pages Manager app. You can create a post from the mobile device and tap the Boost Post or Promote button.
3 | Engage with your Audience
Engagement refers to actions people can take across Meta (Facebook) technologies, such as viewing videos, following a Facebook Page, or opening a form in a lead generation ad. Engagement Custom Audiences help you show your ads to people who’ve taken these actions.
A great tactic to show your audience that you’re actually present on Facebook would be to reply and engage with your potential clients. This shows the customer that the company is not only willing to respond on social media, but it will help gain their trust in the long run. Facebook can also be linked to Instagram, allowing you to use Business Suite to efficiently manage your engagements for both social media accounts.
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If you’re in need of an effective advertising firm for specialized Facebook management or ads, trust the award-winning agency of B-Squared Advertising in Naples, Florida.
B-Squared Advertising is a full-service ad agency specializing in all things social media. B2 also boasts of its superior services in digital media, print and broadcast advertising, PR, branding, website development, SEO, and more.
With more than 20 years of experience serving Southwest Florida and beyond, B-Squared Advertising has been helping businesses increase their brand visibility, expand their network, and most importantly, generating more profit for each client.
The B-Squared creative team has won more than 475 prestigious local, regional, and national marketing awards for its excellence in advertising and marketing.
Specializing in industries such as high-end real estate for builders and developers, senior living communities, medical, legal, and financial institutions among others – B-Squared provides long-term results time and time again.
If you are looking to grow your business with effective marketing, contact B-Squared Advertising at 239.593.3600 or visit b2ads.com.