The acronym “QR” in a QR code stands for “quick response”. While a barcode generally provides information in a horizontal nature, the QR code does so both horizontally, vertically and even in a circular notion. QR codes can hold up to more than one hundred times more information than conventional bar codes.
While QR codes are not a new phenomenon, B-Squared believes adding QR codes to your design work — packaging, advertisements, etc. — is a valuable marketing tool that can increase engagement for any brand. Here are three ways QR codes help when it comes to print advertising.
#1 | Improve Consumer Experience
With QR codes, you can bring the shopping experience to customers on the go with a few taps on any smartphone. By scanning a QR code, consumers can view a specific page on your website which is linked to the QR code, add products to their shopping cart via a Virtual Kiosk, or view a virtual listing for real estate offering.
This is one innovative way to leverage technology to make any experience more accessible and convenient. When Netflix introduced online streaming, it successfully utilized this method to change how customers approached movie rentals. Removing any inconveniences from the sales process builds intense brand loyalty.
QR Codes create a unique opportunity to present customers with more information and context on a product or service, in a clean, minimalist way. It also means that the supplemental information doesn’t have to be static. You can provide an informative video and other interactive content that prompts further engagement with the brand.
In a practical sense, this approach can be especially useful in the service, merchandising, and manufacturing businesses. You can also use QR codes to attach digital sales brochures, which makes for easy access and reduces the company’s environmental footprint by eliminating printed brochures.
#2 | Distribute Valuable Material
QR codes placed on print advertising material is a superb way to share pertinent information without taking up extra space. This allows for more creative design flexibility in your overall printed materials. According to eMarketer, the number of US smartphone users scanning QR codes will increase from 83.4 million in 2022 to a projected 99.5 million by 2025. With this many people actively scanning QR codes, you’d be wise to start implementing it in your print advertising materials.
A QR Code linked directly to a brand’s landing page can reveal detailed information about the product or the service showcased either in form of a video clip, interactive pictorials, or a mobile game; the possibilities are endless.
For example, check out our Kalea Bay print ads which present QR Codes in order to generate more business.
#3 | Bridge the Gap
Placing QR codes for marketing in print creates a bridge to bring the offline world of print to the online world of digital marketing.?
Consumers today are immersed in the digital age, but print advertising still offers additional ways to reach them. Consumers can scan the code, go to a company’s website, and find the products or services that interest them without having to physically visit them.
For Effective QR Codes Trust B-Squared Advertising
It’s time to elevate your print advertising QR codes. Trust the award-winning agency of B-Squared Advertising in Naples, Florida to help you.
B-Squared Advertising is a full-service ad agency specializing in QR codes, just one of many tools in our digital toolbox. B2 also boasts of its superior services in digital media, print and broadcast advertising, branding, website development, social media, SEO, and more.
With more than 20 years of experience serving Southwest Florida, B-Squared Advertising has been helping businesses increase their brand visibility, expand their network and most importantly, generate more business for each client.
The B-Squared creative team has won more than 475 prestigious local, regional, and national marketing awards for its excellence in advertising and marketing.
Specializing in industries such as high-end real estate for builders and developers, senior living communities, medical, legal, and financial institutions — among others — B-Squared provides long-term results time and time again.
If you are looking to grow your Southwest Florida business with effective marketing, contact B-Squared Advertising at 239.593.3600 or visit B2Ads.com.