Coordinating a start-up company’s marketing program is one of the specialties of B-Squared Advertising. The earlier we get started, the more successful the company’s launch is. Such was the case with Allure Cabinetry and Showroom. Allure was conceived as the ultimate one-stop-and-you’re-done showroom showcasing the finest products and the latest trends through more than 20 kitchen and bathroom displays. From logo design, print advertising, social media and public relations, B-Squared helped Allure achieve more than $1 million in sales its first week. Now that’s a launch.