Advertising Techniques for Realtors

In an age of glamourous real estate ads, as a realtor, how do you stand out from the rest? Your listings may not end up on Selling Sunset or Million Dollar Listing, but here are some techniques for getting your listings out there.

Realtor Advertising Techniques

Establish your brand

You are not just selling homes; you are selling your brand. Clients can choose anyone to buy or sell a house and your goal is to be that person. Start with your social media. Keep it active and keep it engaging. Pictures of your listings, personal life, first-home buyers, retirees, dream homes, etc. People love seeing homes on social media.

Your brand is something that should be recognizable on all mediums from print to digital. Having a logo, brand standards manual, custom letterhead, email signatures for you and your team, etc. are all aspects of your brand that are going to help you stand out from the competition and be familiar to potential customers across every platform.

Pictures, pictures, pictures

All realtors have seen the terrible pictures of nasty homes on MLS. The ones that are blurry, a have a messy kitchen and a litter box in the middle of the bedroom quickly turn away potential home buyers. In order to advertise your clients’ homes effectively, you need high-quality, professional photos. If you don’t have the camera skills, it is worth hiring someone that does. Post these pictures on your social media and get the homes in front of the eyes of your followers. RIS MEDIA gives two game-changing facts about real-estate pictures:

• Homes with high quality photos sell 32% faster

• Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.

Realtor Advertising Techniques

The “F” words

Friends, family and followers. Your connections should start with these main groups. Your friends want someone they can trust to buy and sell them a home. Your family, even if you can’t get along at Christmas dinner, are always looking for a new home. Your followers are your first target audience. Get them to buy a house, advertise to them and you will begin to create a clientele.

Learn from the pros

Follow what the “celebrity relators” are doing like Ryan Serhant, Fredrick Eklund and the Oppenhiem group. These people probably have a bigger advertising budget than most, so learn from what they do and make it your own. These people have a following because they are entertaining their followers. Remember, properties are not the only products you are marketing, you are selling your brand.

Advertise your product

The best way to get in front of your target audience is to reach them directly through advertising. Facebook Ads, Google Ads, pay per click campaigns, print advertising, a user-friendly website and more. If you’re looking for an advertising agency that specializes in real estate advertising, contact B-Squared Advertising. B-Squared Advertising is an award-winning advertising company in Naples, FL that has received 425 local, regional, and national advertising awards. They continue to create unique advertisements for realtors and real estate projects around the world. B-Squared Advertising is located at 5675 Strand Court, Naples, FL 34110. To learn more about the agency visit its award-winning website at or call (239) 593-3600.