As an agency founded by creative strategists, our creative product is our strong suit. We are accomplished in traditional creative - television, radio, print, newspaper and out-of-home - as well as website design, online advertising and social media.
Some believe distinctive brands are built with strokes of luck. Not so. Branding is about truly understanding the brand's unique qualities, crafting a brand architecture that makes the brand different from your competition and meaningful to your customers.
Our digital capabilities include web design and development, search engine optimization (SEO), search engine marketing (SEM), online display advertising and social media marketing.
We create highly targeted direct marketing response programs integrating them into traditional and online advertising campaigns. From direct mail and point-of-purchase displays to sales center designs and more, we're very direct.
We provide full-service media strategies and have placement capabilities for traditional, interactive and social media on local, regional and national scales. Our media professionals skillfully integrate traditional and interactive strategies into cohesive, effective campaigns.
An integral element of an effective marketing campaign is a strong public relations program. Our close relationships with the print and broadcast media forges a direct path for your news to reach the masses.
"We began working with B-Squared Advertising in 2010, hiring them to re-brand, market and sell Moraya Bay, a Naples highrise project that was a victim of the downturn in the real estate market. Their team helped us with everything from a new logo design to brochure materials, email marketing, direct mail and print advertising. With their aid, the project sold out in 2014. As we began to plan our next project, Kalea Bay, we didn't look any further than B-Squared and involved them every step of the way. From the sales center design and collateral materials to television advertising and digital designs, B-Squared put together a comprehensive program in a very short period of time, helping us amass over $75 million in sales in the first 60 days of 2015."Inga Wilson, Vice President of Sales and Marketing, Kalea Bay
"Moorings Park has had the pleasure of working with B-Squared Advertising for the past several years on a variety of our most important projects. We have been extremely pleased with the quality of their people and the creativity of their programming. They have worked hard to understand our business needs and successfully translated our goals into a communications platform that has resonated with our clientele and contributed greatly to our success. We consider B-Squared to be a valuable business partner and would highly recommend their services to anyone in the healthcare, hospitality and real estate industries."Steve Brinkert, Vice President of Resident Services, Moorings Park
"We approached B-Squared in order to update our brand in the marketplace and make it stand out among the crowd, they delivered on every point. Robyn and her team took the time to study our target market and develop a specific campaign that helped us to exceed our goals by spending our money in the right places and appealing to a variety of generations. Their time and individual attention to every client is unmatched."Kitsi Estrem, Director of Membership Sales, Grey Oaks
"At Lake Weir Preserve we are grateful for the energy and time that B-Squared has given our development. We worked with several agencies since our 2010 launch, but not until the B-Squared team did we see we were not effectively communicating to our target market. B-Squared delivers an entire fully integrated campaign: from a stellar website, spot-on print and online advertising, to all the collateral marketing materials necessary. With all the agencies in today's market, you need to court several to find the one committed to forming a partnership that becomes the marriage that grows your business into a success."Neil S. Schuster, Co-Managing Partner, Lake Weir Preserve
"My company Jack Parker Homes Florida has had the privilege of working with B-Squared Advertising for over 5 years on a variety of projects. Our most recent project, Pacifico which is located in Costa Rica, has experienced double the number of sales we initially forecast in the first year of offering. Much of that success is attributed to B-Squared."John Reisman, The Jack Parker Corporation-Florida