A logo is the first impression of your brand. It’s critical that it be a good one as your logo will permeate all your advertising efforts – from your brochures to your website and your letterhead to your digital ads. So, here are five reasons to hire advertising professionals to create your logo.
When it comes to design, creativity is one of the most important features of a quality logo. Your brand is something that you should take pride in – and something that you will stop at nothing to see succeed. Make sure that your company’s logo reflects the value you put into it. Hire a logo design company that will think outside of the box, give you different logo options and create something that you’ll love. Don’t settle for logos that anyone could make on a free website, trust reliable, experienced, and creative companies to create your logo.
Your company is one-of-a-kind, so make sure your logo is one-of-a-kind as well. Your logo should be something that compares to no other. Be different. Be bold. And make sure that your logo is illustrative of the mission and values of your company. One of the most famous logos in the world is the Nike “swoosh.” In 1971, Portland State design student, Carolyn Davidson, created the Nike swoosh symbol. This logo was designed to visually illustrate the idea of movement, speed and fluidity. It also correlated with the idea of winning as it was named after the Greek goddess of victory, “Nike.” Nike has since been one of the most recognizable and worn sports brands of all time and has only seen minor changes to its logo. Why? Because its logo was unique from the get-go.
Your logo is the face of your company. It is on everything from brochures, ads, websites, business cards, vehicles, apparel and everything in between. This is why it is important to have the best logo that you can possibly have. When it comes to different media, logos can vary slightly from platform to platform. If you only have a one-by-five column inch newspaper advertisement your logo should be just a legible as when you are putting it on a 14- by 48-foot billboard. You may find it necessary to create a “responsive logo.” Responsive logos are logos that change based on size, but carry similar elements of the brand. In a multimedia world, responsive logos are becoming increasingly important.
Be the Center of Attention
If the services of your company are head and shoulders above the rest, your logo should be too. Create a logo that catches the viewer’s eye and attention. Do this by choosing colors and shapes that pop, but also align with your brand. This is a simple way to stand out from your competitors. If you want to beat the competition, start by stealing the eyes of your audience with a professionally designed logo.
According to a study by Crowdspring, human brains process images 60,000 times faster than we process words. Which means, the first thing people recognize about your brand is your logo. There are many companies that are identified simply through the icons in their logos. McDonalds’ yellow “arched M” or Audi’s four rings are famous examples of brands that have memorable logos. In order to achieve this, however, your logo needs to be simple, but relevant so people remember the brand and keep coming back to it.
With over 20 years of experience in the advertising industry, B-Squared Advertising has been creating award-winning logos for decades. It has also earned more than 450 local, regional and national advertising awards and continues to create unique logos for those in the real estate, homebuilding, hospitality, tourism and other industries around the globe.
So, if you’re looking for a new logo or want to refresh your current logo contact B-Squared today. Creative logos are one of the agency’s specialties.
B-Squared Advertising is located at 5675 Strand Court, Naples, FL 34110. To learn more about the agency, visit its award-winning website at B2ads.com or call (239) 593-3600.