Six Social Media Marketing Tips from the Pros

Social media although simple, is not easy. Trying to get your brand, company or personal page to take off is nearly impossible if you do not know where to start. Here are some helpful tips from the pros that will help you succeed on social media.

Social Media Marketing

Choose your platform

It feels like there’s a new social media platform emerging on a daily basis while another dies out. In the past 10 years, hundreds of marketing platforms have surfaced. As of 2020, the seven main social media platforms were: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Reddit. In 2021, apps like TikTok and Twitch have been taking over the social media game! In the ever-changing platforms of social media how do you know what to use?

When choosing a platform, make sure to use one that relates to your target audience, and one that makes sense for your brand. For example, a law firm doesn’t necessarily need to use Snapchat to showcase their recent cases, but by using Facebook or Reddit to blog about law mayl work to their advantage.

If you don’t know how to use a certain social media… don’t

There is no rule that says you should be on every social media platform posting every single day. The best way to create engagement is to have interactive, informative and interesting posts that followers actually want to see. After knowing what platforms your target audience uses, be sure to utilize the platforms that you can best operate and understand.

Define your goals

Be sure to marry the mission of your company or brand with your social media. Set goals that that will help help gage your success. If you are promoting an event, plan to use your social media posts to advertise and gain awareness of the event. Chances are, you are not going to go viral on every single post, so set goals that are realistic. Perhaps you want to see a 10% increase in followers or an improved engagement rate month by month.

Social Media Marketing

Set up a social media calendar

If you are committed to posting multiple times a week, it will be beneficial to you to set up a social media calendar. Instead of trying to come up with good content to post every single day, you will be able plan your posts in advance. Take advantage of Facebook’s schedule post tool so that you can ensure your posts are constantly going out! You can also link your Instagram and Facebook accounts so that your posts match in date and time!  

Tell a story

Keep your posts entertaining. Stay away from just posting your company’s newsletters and graphics all the time. Maybe think of starting a campaign or a new contest. Ideas like “Fun Fact Friday,” “Makeover Monday,” or “Sunset Sundays,” to keep people engaged with your content. Social media is a two-way communicator so make sure to invite conversation. Take advantage of Instagram or Facebook stories, by using their vote or questions stickers.

Learn from others

Trust the experts when it comes to social media. Follow accounts similar to yours and keep up with the latest relevant trends. Social media is changing with every refresh of the page, so be on top of it!

If you are interested in learning more about social media marketing check out B-Squared Advertising! B-Squared Advertising is an award-winning advertising company in Naples, FL that has received over 450 local, regional and national advertising awards. They continue to create unique advertisements for those in the real estate, homebuilding, hospitality, tourism and other industries around the globe. B-Squared Advertising is located at 5675 Strand Court, Naples, FL 34110. To learn more about the agency, visit its award-winning website at or call (239) 593-3600.