The Benefits of a Brochure for Your Business

Even in a technology-driven world, prospective clients are reaching for physical brochures as well as digital ones. Creating a printed brochure conveys to viewers that your company is professional, committed, and reliable.

If your business is considering adding a brochure to its marketing materials, here are a few key details that will impact your decision.

Easy to Distribute & Cost Effective

Given that most brochures are paper-thin, companies can physically distribute brochures in a wide variety of locations. That said, brochures help to send positive message and accurate information to prospective clients. Whether hand-delivered or mailed, brochures serve as a cost efficient means to deliver information on your company or business.

Leaves a Lasting Impression

Perhaps more important than a first impression is a lasting impression. A brochure, when designed and printed properly, conveys a good impression and hopefully, a lasting one as well. Think about it. As a consumer yourself, are you more likely to hang onto a digital brochure buried deep within your computer or a professionally produced – and printed – one.

Comprehensive Marketing Tool

A standard-sized brochure provides ample space for you to add essential information about your business, such as:

  • Contact information
  • Company logo
  • Summary of your company
  • List of your products or services and/or prices
  • Mission statement
  • The benefits of choosing your company
  • Any other selling points

Brochures convey more information than other printing options, such as postcards or letters. Whether you want to tell the story of your business or portray your services, printed brochures represent the perfect means to tell your story.  You can even generate immediate response through your brochure by including coupons, discounts, or QR codes.

For Award-Winning Brochures, Trust B-Squared Advertising

Do you want your advertising brochure to have a lasting impression? Trust the award-winning agency of B-Squared Advertising in Naples, Florida.

B-Squared Advertising is a full-service ad agency renowned for its superior services in social media, digital media, print and broadcast advertising, PR, branding, website development, SEO, and more.

With more than 20 years of experience serving Southwest Florida and beyond, B-Squared Advertising has been helping businesses increase their brand visibility, expand their network, and, most importantly, generate more profit.

The B-Squared creative team has won more than 450 prestigious local, regional, and national awards for its excellence in advertising, marketing, and social media.

Specializing in industries such as high-end real estate for builders and developers, senior living communities, medical, legal, financial and retail businesses — among others – B-Squared provides long-term results time and time again.

If you are looking to grow your business with effective advertising brochures, contact B-Squared Advertising at 239.593.3600 or visit