The Importance of Product Positioning: Insights from an Award-Winning Ad Agency

Product Positioning is the art of determining how your product, service or business is viewed in the minds of your consumers. Every company, no matter what industry, must consider how its product is perceived, how consumers use its products or services and understand what sets them apart from similar brands.

For over 20 years, B-Squared Advertising has been leading the industry in helping companies, big and small, establish their product positioning. Here are some of the significant reasons why your company should evaluate your product positioning.

Stand Out from the Crowd

A common challenge among business owners is how to set their product or service apart from similar businesses. Depending on the industry, there may be dozens of options for customers to buy from which is why you will want to position yourself as the superior product.

At B-Squared Advertising, we call it the apples-to-oranges comparison. Instead of an apples-to-apples comparison, we advocate for apples-to-oranges comparisons. Let everyone else be an apple. Set yourself apart by becoming an orange and eliminate comparisons among your competitors

We also encourage our clients to focus on what makes their company unique. Is it a family-owned company with generations of experience? Are you creating a product unlike anything else? Do you offer unmatched customer service? Highlighting the unique attributes of your company will allow you to stand out from the crowd, break through the noise and propel your product positioning to another level.

Be the Solution for Your Customers’ Needs

Every product and service is distinct. Regardless of whether you are offering a temporary fix or a long-term care plan, your company is not simply selling a product, it is satisfying a requirement. As an owner with a focus on product positioning, you should constantly be considering how you can remain the solution to your customers’ needs.

As audiences and demographics change, so do the needs of your customers. It is important that you continue to monitor the needs, desires and goals of your client base to best position your company as a unique solution.

You can do this by keeping up with current trends, asking for client feedback and even exploring what similar companies are offering so that you are always on the cutting edge of your industry.

Building Brand Loyalty

According to a survey conducted by EConsultancy, an E-commerce and Digital Marketing website, 47% of a company’s consumers are reoccurring customers. People are creatures of habits. If they use one service, and it had a successful outcome, they are more likely to use that service again, as opposed to searching for a new one.

How do you keep customers coming back? We suggest keeping them engaged with your brand through social media, email blasts, rewards programs and other means of constant communication. This way you can create brand loyalty and keep your customers informed, all while generating new and existing leads.

B-Squared Advertising

If you are looking to stand out as a leading company, product or service, contact the marketing professionals at B-Squared Advertising. Our award-winning team of experts provides unparalleled services and solutions to help your business reach its full potential.

Whether you’re looking to stand out from the crowd with a new company logo or branding, connect with your audience to keep them engaged or interested in building customer loyalty through various marketing initiatives B-Squared Advertising is the right move for your company.

We are a full-service ad agency renowned for its superior services in social media, digital media, print and broadcast advertising, PR, branding, website development, SEO and more.

With more than 20 years of experience serving Southwest Florida and beyond, B-Squared Advertising has helped brands position themselves as the leaders in their specific industry.

Specializing in industries such as luxury real estate for builders and developers, senior living communities, medical, legal, financial and retail businesses — among others – B-Squared provides long-term results time and time again.

Contact us today to learn how we can take your brand and propel it to new heights. That’s the B-Squared difference. Visit to connect today.