Facebook is the king of social media. As of 2021, Facebook has 2.80 billion users. Just to put that number into perspective, if Facebook was a country, it would have the largest population in the entire world. As a business, if you are not utilizing Facebook right now, you’re are behind the curve. However, it is not simply enough to just have a Facebook page, it is important to utilize Facebook’s advertising platform.
Facebook introduced its social media platform in 2004 and has had options for businesses to advertise on it ever since. In 2018, users started seeing less content from brands and businesses on their pages. This prompted the need for effective and strategic advertising on Facebook.
By utilizing the Facebook for Business platform, you can schedule, create and financially manage your social media ads to create brand awareness and achieve a greater reach. The platform also allows you to track the analytics behind impressions, engagement rates, competitors and more.
Here are three main reasons why your business should be advertising on Facebook:
To Grow Your Social Media Following
You are on social media for a reason, and that reason is to reach your audience right where they are. If you are advertising on Facebook, you will see an increase in social media following.
Facebook has algorithms in place so that you can be sure that you are not just “fishing in the dark.” The platform offers retargeting features that will put your content in front of the right people. If a user has previously visited your website, given you their email address or even used your mobile app, they can be reached using Facebook’s advertising platforms. This audience would be more susceptible to following your account and engaging with your content.
Facebook Ads are Affordable
Facebook ad campaigns are affordable. Starting at as little as $1/day you can see real growth for your brand. As of April 2021, the average cost-per-thousand-impressions (CPM) is $7.19 and the average cost-per-click (CPC) is just under $1.00.
Facebook Ads Are Effective
According to an eMarketer survey, Facebook is recognized as the best social media platform for its return on investment. (ROI) According to the study, 96% of marketers consider Facebook as the best and most effective platform available on the market. Not to mention that Facebook has a global audience. Over 70% of Americans log into Facebook daily, which means your Facebook advertisements will be seen, and they can be seen a lot.
For truly effective Facebook advertising and other digital marketing solutions trust B-Squared. With 20 years of industry experience and over 425 awards, B2 can help you achieve exponential growth on all platforms. For more on social media advertising, visit our award-winning website at B2ads.com or give us a call at 239.593.3600.