With proposed locations in Fort Myers and Fort Lauderdale, developers of Boat Clubs of America enlisted the creative aid of B-Squared to help them build their brand and launch their exciting new endeavor of condominium boat slip sales. In keeping with the “fun” nature of boating, direct mailers were sent in tubes complete with logo’d sunglasses. Brilliant blue advertising materials including brochures evoked images of idyllic days spent on the water.