No ones likes buying insurance but everyone has to (or should). When decades-old Gulfshore Insurance needed a makeover, they turned to B-Squared Advertising for a much-needed overhaul of their brand. A fresh new logo design utilizing their corporate colors of blue and black helped bridge the gap between the new design and the brand equity they built over the years. A series of ads with unique illustrations, newsletter and website design and a host of other marketing recommendations marked the beginning of a new era for this age-old, well-regarded company.