Pena Plastic Surgery

There are plenty of plastic surgeons in Southwest Florida but this particular specialist knew that competitive separation was key to his continued success in the marketplace. He had the name recognition, operating in Naples for over a quarter of a century, but needed a fresh approach to his advertising. B-Squared designed a series of ads that were the opposite of his competition: simple, sophisticated and oh, so successful.

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  • Pena Plastic Surgery Ads