When it comes to growing your business, it often starts with your company’s website. Your website should reflect your mission while also offering a productive way to interact with your brand. However, while you may have the best website, if no one sees it, it’s doing you little good. Here’s how hiring an SEO company can help your website – and your business.
SEO Defined
SEO, Search Engine Optimization, is a method or procedure that helps put a company’s website at the top of search engine results. This means that you will be one of the first to appear in search engine results when clients look up a specific topic.
In the search for information, when was the last time you went to the fourth or fifth page of Google? Probably never. When was the last time you were online shopping due to results found on even the second page of Google? Again, probably never.
In fact, 67% of all Google clicks come from the first five options and only .078% of users travel to the second page for content. This is why it is so important to invest in SEO for your brand, so that your brand will be the top result for your desired niche.
According to Impact, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Making sure your company’s information is not only seen but clicked on is vital to the success of your company. By increasing your SEO efforts, you will see not only an increase in traffic to your website, but an increase in your business overall.
Useability and Content
SEO is more than just getting people to your website; it also means keeping people on your website. Creating a useable, efficient and unique website will increase your ranking on Google’s searches which results in people visiting or even returning to your website. The longer someone stays on your webpages, the better your SEO will be.
This is game-changing for businesses that are not spending the big bucks on paid search engine placements (otherwise known as Pay-per-Click). Producing less expensive content, such as blogs, will keep visitors on your website and engaged with your brand at a fraction of the cost of PPC.
57% of marketing executives say on-page content development is the most effective SEO tactic available. Creating content that increases SEO and educates your audience is a win-win, but it’s not as easy as just writing a short blog. A successful blog contains backlinks, long-tailed key words and page-metas, just to name a few.
Hiring a SEO Company
So how does your brand compete with all the other businesses vying for that top spot? The best way to do this is to hire a SEO company to bring more traffic to your website using their skills, tools and knowledge.
If you are looking to hire an agency to boost your website’s performance and grow your business, trust B-Squared Advertising. With over 20 years of experience in the advertising field, B-Squared is more than qualified to put your company on top… literally.
With a team of highly skilled SEO blog writers, website developers, artists and creative professionals, you will be in the right hands to make sure that your business gets its much-deserved attention.
The B-Squared team has over 450 awards for their work and continues to produce more. If you are interested in hiring B-Squared to increase your business’s SEO, visit b2ads.com or call 239.593.3600 today!