How to Develop Your Marketing Strategy to Fuel Business Growth

Strategic marketing is the best route to take in order to grow any business. No matter what industry, there are certain steps, research, planning and tactics to utilize in order to increase your reach. Here are tangible ways to develop marketing strategies to help grow your business.


All successful marketing strategies begin with research. Research will help you decide who you’re going to reach and how you’re going to reach them. Here are some helpful questions to ask when developing a marketing strategy:

• Who is my target audience?

• How will I reach them?

• What action do I want them to take?

Social Media Marketing

Social Media

Perhaps one of the best ways to reach any audience is through social media. Social media is a free and easy-to-use tool that offers a personal connection with your clients. Depending on the services and products you offer, you can best choose what social media platform fits your brand. 

Quick Stats on Social Media and Consumers

According to SproutSocial, 74% of consumers will use social media to reach out to brands for customer service. If you want to take care of your clients, be sure to be accessible on social media.

A study by GlobalWebIndex states that 54% of social media users use social media to research products showing that social media is one of the first steps customers take in making decisions.

57% of users follow brands on social media to learn about products and services. So be sure to post about your services, because that’s what people are searching for.


You are the business professional and your audience wants to hear what you have to say. Take this from a marketing company using this very blog to reach you because we know blogs work. However, in order for any blog to work effectively, you will need a website or platform to post your blogs.

When blogging, be the main voice that people seek for professional advice. This idea is called “authority blogging.” Authority blogs are where consumers go to read about certain niche topics or jobs written by professionals in certain industries. Just as a barber or a pilot has specific skills that they use, each blog should present specific knowledge to those who are reading them.

How to Start Blogging

How to start blogging?

In order to create effective blogs, start with SEO (search engine optimization) research. Think of blog ideas that relate to your business and match it with keywords that will help your blog appear on the first page of Google.

If you are interested in creating an effective marketing influence using social media and blogs, trust a nationally acclaimed advertising company.  

B-Squared has been creating marketing and advertising strategies for over 20 years in Naples, Florida. Strategies that exponentially grow brands.

Since its inception in 2001, B-Squared Advertising has received in excess of 450 local, regional and national advertising and marketing awards. B-Squared Advertising is located at 5675 Strand Court, Naples, FL  34110.  To learn more about the agency, visit its award-winning website at or call (239) 593-3600.