Wilhelm Construction is an 80-year-old commercial construction company located in Indianapolis, Indiana. For years, the company relied on word-of-mouth advertising and referral-based marketing. In 2009, management realized only too well that commercial construction would soon fall prey to the same fate as residential construction had a few years before. To mitigate the anticipated decline, they embarked upon a re-branding campaign with B-Squared. Materials produced included a logo redesign, website, print campaign, television spot, newsletter, brochure materials and full collateral package.

This 20-year-old Naples shopping center was faced with declining traffic due to increased competition from other open-air, high-end shopping centers, as well as two noted shopping districts located within the city limits. This billboard, a directional, was designed to very succinctly communicate to passersby all the treasures and troves one could find there. From toys to timepieces and scarves to scallops, Venetian Village is filled with unique shops and dining establishments. This billboard served to communicate all of this in one simple message.

Pacifico is a mixed-use residential project located in the waterfront village of Playas del Coco in Guanacaste. The developer, The Jack Parker Corporation, hired B-Squared Advertising to provide a full range of services and materials. From the sales center design and launches in both the U.S. and abroad, to an international print ad campaign and custom, web-based off-site kiosks, B-Squared Advertising was credited with the project's early success which doubled sales projections the first year.

One of the unique sales propositions of this luxurious, waterfront hi-rise was the lock-and-leave ease of condominium living, coupled with the fact that absentee owners could rest assured their home would be taken care of while they were away. This direct mail piece, along with three others that communicated to prospects the project's other unique selling features, was sent to nearly 5,000 upscale single-family homeowners within a five-mile radius of the project.

The first new development in Sarasota's Lakewood Ranch in nearly 10 years, Central Park offers residents the opportunity to purchase an entry-level home, previously unattainable in this area. B-Squared Advertising developed a campaign highlighting the most important aspects of the community with the following thematic: More Central. More Park. More Home. Print ads for newspapers and magazines, site signs, e-blasts to prospects and realtors, radio and television ads promoting events all helped contribute to the community's 125 sales in the first year.

Over the years, B-Squared Advertising has provided packaging design, FSI ads and product launches for Summit Brands' many household aides including Disposer Care, Dishwasher Magic, Iron-Out, Yellow-Out and others. This particular FSI ad, which appeared in newspapers nationwide, appealed to Baby Boomers' fear of smells that frequently emanate from dishwashers and washing machines and was done so with a colorful illustration for maximum visual appeal.